About the Project

Sports Across Borders was created to explore how sport connects cultures, people, and global markets.

The project focuses on how clubs, companies, and organizations around the world approach internationalization, innovation, and management — and what they can learn from each other.

It aims to deliver new insights and a global perspective to the sports industry, combining knowledge from AI, marketing, and business strategy to understand how sport is evolving in a connected world.

At its core, this project is fueled by curiosity and learning — examining how sports entities navigate strategic choices and how those decisions shape the future of the industry across borders.

About Me

Hi, I’m Alex — a Sports, Business & Law graduate from the University of Bayreuth, currently pursuing my Master in Management at Universidad Carlos III de Madrid.

My fascination with global sport started early. At 17, I wrote a high school research paper titled “Globalization in Football: Evolution and Problems.” That early spark grew into a genuine passion for understanding how clubs, leagues, and sports entities expand, govern, and innovate across borders.

Building on my background in sports business and law and my current focus on international management at UC3M, my goal is to unite specialized sports management expertise with core business management fundamentals and international business. I view this platform as an active learning journey — a space to share my passion, break down complex sports business topics step-by-step, and make finance, law, and strategy accessible through structured analysis, visual data, and clear narratives.

Through living, studying, and working in Germany and Spain, I’ve experienced firsthand how language and cultural understanding shape international collaboration. Being fluent in German, English, and Spanish — alongside basic knowledge of Italian and Portuguese — enables me to analyze primary sources directly across different markets and better understand the cultural nuances driving strategic decisions.

I’m particularly interested in the Spanish sports market and its unique blend of tradition, passion, and global strategy. Through my writing, I look forward to connecting with like-minded people who share a curiosity for the future of sport.